With oatmeal growing in popularity, Quaker pitches to health-conscious consumers

Quaker Oats had an "aha moment" about a year ago, said Robbert Rietbroek, senior vice president and general manager for Quaker Oats North America. The brand, which traces its history back to 1877, was largely being marketed to consumers with a focus on emotion and nostalgia -- not health. "What's...